
Webcake Rebranding
Visual identity and landing page builder interface redesign.
Unifying two experiences into one powerful platform: Webcake
Webcake began as a platform dedicated to building high-converting landing pages, while Storecake focused on creating and managing fully functional online stores. Over time, as user needs became more complex and overlapping, it became increasingly clear that maintaining two separate platforms caused unnecessary friction, confusion, and duplicated efforts. This project marks the strategic decision to merge both products under a single brand — Webcake — to deliver a unified, streamlined experience that empowers users to build both landing pages and online stores in one cohesive platform.
Unified two standalone platforms into one flexible system
This new platform features a core toggle between Landing Page and Online Store modes. Along with the structural shift, we introduced a modern brand identity and redesigned the UI to enhance scalability, clarity, and consistency.


Unified two standalone platforms into one flexible system
This new platform features a core toggle between Landing Page and Online Store modes. Along with the structural shift, we introduced a modern brand identity and redesigned the UI to enhance scalability, clarity, and consistency.












