nghiadt.

0%
Initializing environment...

WEBCAKE-REBRANDING

Webcake Rebranding

Webcake Rebranding

Visual identity and landing page builder interface redesign.

OVERVIEW

Unifying two experiences into one powerful platform: Webcake

Webcake began as a platform dedicated to building high-converting landing pages, while Storecake focused on creating and managing fully functional online stores. Over time, as user needs became more complex and overlapping, it became increasingly clear that maintaining two separate platforms caused unnecessary friction, confusion, and duplicated efforts. This project marks the strategic decision to merge both products under a single brand — Webcake — to deliver a unified, streamlined experience that empowers users to build both landing pages and online stores in one cohesive platform.

COMPANYPancake
YEAR2024 — 2025
INDUSTRYSaaS & E-Commerce
SCOPEBrand Identity Visual Strategy User Experience Design System
How did we solve this?

Unified two standalone platforms into one flexible system

This new platform features a core toggle between Landing Page and Online Store modes. Along with the structural shift, we introduced a modern brand identity and redesigned the UI to enhance scalability, clarity, and consistency.

Showcase left
Showcase right
How did we solve this?

Unified two standalone platforms into one flexible system

This new platform features a core toggle between Landing Page and Online Store modes. Along with the structural shift, we introduced a modern brand identity and redesigned the UI to enhance scalability, clarity, and consistency.

Showcase left
Showcase right
Showcase full width
After design
After
Before design
Before
Masonry left
Masonry right
Showcase wide
Showcase vertical
Showcase full width